The Challenge
Xfinity and Athletes First needed a branded experience that could stand out during Super Bowl week in New Orleans. The goal was to merge sports culture with gaming in a way that felt authentic, high energy, and built for digital reach.

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Our Approach
We created the full brand identity for Bayou Blitz, a Madden tournament designed to capture fans from both sports and gaming. Our team developed the event’s logo, motion graphics, and full video content strategy. With a 24-hour edit window, we delivered a longform YouTube piece and four social-first cuts highlighting the energy of the tournament and the personalities involved.

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Key Deliverables

• Logo design
• Title motion graphics
• Lower thirds
• Longform YouTube content
• Four social media videos

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The Impact
Bayou Blitz became a high-visibility campaign that cut through the noise of Super Bowl week. With NFL Network’s Scott Hanson hosting and appearances by Jayden Daniels, Bijan Robinson, Jahmyr Gibbs, Austin Creed, and Eli Mack, the event blended competition and entertainment, driving strong engagement and positioning Xfinity at the center of the conversation.