The Ask
Xfinity and Athletes First needed a complete content package for Super Bowl week in New Orleans. The goal was to build a dynamic in-person studio experience for NFL players, then deliver high-volume creative in real time across platforms.

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The Approach
We turned the Xfinity Studio into a content machine. Our team handled strategy, production, and creative, building a complete visual system with custom branding, player segments, and fast-turn video.

Everything was designed to hit the same day. Our crew shot, edited, and delivered dozens of assets within 24 to 48 hours of capture, keeping pace with the Super Bowl spotlight.

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Key Deliverables

• Complete identity and segment branding
• Branded video templates and title designs
• On-site production and post
• Short-form content for socials
• Real-time edits for daily drops
• Player and partner alignment for delivery

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The Impact
Bayou Blitz became a high-visibility campaign that cut through the noise of Super Bowl week. With NFL Network’s Scott Hanson hosting and appearances by Jayden Daniels, Bijan Robinson, Jahmyr Gibbs, Austin Creed, and Eli Mack, the event blended competition and entertainment, driving strong engagement and positioning Xfinity at the center of the conversation.