Production

Academy Camps

Turning a Summer Sports Camp Into a Year-Round Brand

Boys Lacrosse player from Academy Camps

Overview

The Challenge
Academy Camps wanted to properly market their camp while evolving beyond a summer program into a lifestyle brand that spoke to athletes and families year-round. They needed a brand identity and content system that felt elite yet accessible, inspiring trust from parents and hype from campers.

Our Approach
We redefined the Academy Camps brand with a sharp and flexible content playbook. Our work spanned strategy to execution:

  • Helped evolve the full brand identity system including logo, color palette, and typography
  • Developed a voice and tone strategy that appealed to both athletes and parents
  • Built a content plan for seasonal use—summer, fall recruitment, and beyond
  • Delivered custom design assets and templates for print, digital, and merch

Key Deliverables

  • Brand identity and positioning system
  • Visual and messaging guidelines
  • Content strategy across multiple touchpoints
  • Editable templates for social, email, and print

The Impact
The brand elevated Academy Camps' perception and engagement across all channels. With a stronger identity and year-round content engine, they’re now positioned as more than just a summer program—they’re a trusted sports performance brand built to grow.

Services

  • Drone Video
  • Photography
  • Post Production Editing + Sound Design
  • Pre Production
  • Videography

statistics

1.5
1.5

Production Days

5
5

On-Site Production Crew

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"Very happy with the product and process. Thanks guys."

Mike Maurillo | Executive Director, Academy Camps
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