The Ask
Academy Camps wanted to grow its summer programming into a year-round brand. They needed a full creative refresh, content for launch, and a brand story that could speak to both parents and kids, highlighting sport, growth, and leadership in an innovative, modern way.

‍

The Approach
We repositioned Academy Camps to reflect better who they are and what they deliver. Our team built a creative system that could flex across seasons and speak to multiple audiences.

We produced video, stills, and design assets that captured the energy of camp and the professionalism of their team. From facilities to field footage, every piece felt premium, athletic, and authentic.

‍

Key Deliverables

• Brand identity and positioning system
• Brand anthem video
• Print and digital design templates for launch
• Visual and messaging guidelines
• Photo production and video edits
• Messaging and story structure

‍

The Impact
The brand elevated Academy Camps' perception and engagement across all channels. With a stronger identity and year-round content engine, they're now positioned as more than just a summer program; they're a trusted sports performance brand built to grow.