The Challenge
Academy Camps wanted to properly market their camp while evolving beyond a summer program into a lifestyle brand that spoke to athletes and families year-round. They needed a brand identity and content system that felt elite yet accessible, inspiring trust from parents and hype from campers.

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Our Approach
We redefined the Academy Camps brand with a sharp and flexible content playbook. Our work spanned strategy to execution:

• Helped evolve the full brand identity system including logo, color palette, and typography
• Developed a voice and tone strategy that appealed to both athletes and parents
• Built a content plan for seasonal use—summer, fall recruitment, and beyond
• Delivered custom design assets and templates for print, digital, and merch

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Key Deliverables

• Brand identity and positioning system
• Visual and messaging guidelines
• Content strategy across multiple touchpoints
• Editable templates for social, email, and print

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The Impact
The brand elevated Academy Camps' perception and engagement across all channels. With a stronger identity and year-round content engine, they’re now positioned as more than just a summer program—they’re a trusted sports performance brand built to grow.