Academy Camps
Turning a Summer Sports Camp Into a Year-Round Brand
Overview
The Challenge
Academy Camps wanted to properly market their camp while evolving beyond a summer program into a lifestyle brand that spoke to athletes and families year-round. They needed a brand identity and content system that felt elite yet accessible, inspiring trust from parents and hype from campers.
Our Approach
We redefined the Academy Camps brand with a sharp and flexible content playbook. Our work spanned strategy to execution:
- Helped evolve the full brand identity system including logo, color palette, and typography
- Developed a voice and tone strategy that appealed to both athletes and parents
- Built a content plan for seasonal use—summer, fall recruitment, and beyond
- Delivered custom design assets and templates for print, digital, and merch
Key Deliverables
- Brand identity and positioning system
- Visual and messaging guidelines
- Content strategy across multiple touchpoints
- Editable templates for social, email, and print
The Impact
The brand elevated Academy Camps' perception and engagement across all channels. With a stronger identity and year-round content engine, they’re now positioned as more than just a summer program—they’re a trusted sports performance brand built to grow.
Services
- Drone Video
- Photography
- Post Production Editing + Sound Design
- Pre Production
- Videography