The Challenge
Whistle Sports and DAZN needed original video content to spotlight two major athlete transitions—stories that required depth, personality, and reach. The content had to perform across YouTube, Instagram, TikTok, and Shorts while keeping authenticity front and center.

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Our Approach
We handled end-to-end production for both stories, creating mid-form video features and over 15 platform-optimized social assets. The approach prioritized emotional storytelling and visual polish to keep viewers engaged on both long and short-form formats. We delivered custom graphics, vertical edits, and motion cuts tailored to each social platform.

• Tracked rugby phenom Louis Rees-Zammit as he trained to become an NFL running back
• Covered quarterback Will Howard as he transferred from Kansas State to take the reins at Ohio State

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Key Deliverables

• Two mid-form YouTube features
• 15+ social-first video edits
• Full production: scripting, filming, editing
• Platform-specific design and graphics

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The Impact
The result was a multi-platform content drop that captured transformation, ambition, and personality. The campaign drove reach across Whistle and DAZN’s digital channels, bringing fans into the heart of each athlete’s next chapter.