Warner Music

Celebrating a Hip-Hop Legend, with creative garnering over 3,000,000 views 👀

Warner Music and Proto Notorious BIG 50th Birthday


Our team worked with ProtoGem and Warner Music Group to celebrate the life of the legendary Notorious BIG on what would have been his 50th birthday.

We are proud of the branding and identity work and the experiential creative development and production that went into making the event a success. It was a truly surreal experience.

“The event, which included a performance from orchestral conductor Miguel Atwood-Ferguson, featured DJ sets from Clark Kent, Stretch Armstrong, Rich Medina, and Tony Touch. Biggie’s mother, Voletta Wallace, his son CJ Wallace, daughter Tyanna Wallace, Fat Joe, Angie Martinez, and other celebrities and close friends were in attendance.”                 

— via Vibe Magazine story


  • Branding + Identity
  • Creative Direction
  • Digital Concept and Design
  • Experiential Design
  • Merchandise Design
  • Strategy



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Photos with Usher 📸

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“The life-like hologram of the legendary Bad Boy artist sees him dressed in a green, white, and black Sergio Tacchini tracksuit, shades, Kangol hat, Nike sneakers, and a necklace with a Jesus pendant.”

via Vibe Magazine story
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