AthleteAnd
Overview
The Ask
The NFLPAÂ looked to our team to relaunch its groundbreaking AthleteAnd campaign with a refreshed digital experience and new YouTube series spotlighting NFL players' passions, pursuits, and personal journeys.
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The Approach
We concepted, shot, and edited four unique NFL stories in 2025 and we will complete the first season of the series in 2026.
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Key Deliverables
- Engaging long-form features for YouTube
- Vertical, social cuts for the NFLPA's collab posts
- On-site production and post
- Player and partner alignment for delivery
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The Impact
The digital platform serves as a resource for fans, media, and partners to engage with curated and learn more about the players' off-field impact. Additionally, the content pieces provide the players content to power their owned social platforms and opportunities to leverage the content for brand deals.
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Services
Content Strategy
Creative Direction and Development
Motion Graphics
Sound Design
Video Production
