Over the last three seasons, we have spearheaded the creative development of the NFL Players Association's Community MVP campaign, which showcases NFL players off the field contributions and has evolved into a comprehensive philanthropic effort. Each week during the regular season one player is recognized and from the 18 weekly winners, five finalists are chosen for the prestigious Alan Page Community Award.

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During our first season, we created a unique campaign that centered around a superhero concept. Every week we executed the artwork in 72 hours. To conclude the campaign, our team built a 3D rendering superhero toy for the winner. In a strategic surprise-and-delight moment, we presented a physical version of the toy live on Zoom to Rodney McLeod of the Philadelphia Eagles.

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The second campaign focused on a concept that placed the weekly winners on a custom-designed and NFLPA-branded magazine cover. Each magazine illustration and animation told the story of the player’s community efforts that earned them the honor. Following the 18 weeks, we then created a 3D animation featuring a custom magazine stand in his city.

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Our involvement has extended to Super Bowl week, working in partnership to organize events, including the inaugural Community Day. We also built a strategic experiential and distribution partnership with LeBron James' media company, Uninterrupted.

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Alan Page Award Winner‍

2022-2023: Damar Hamlin, Buffalo

2021-2022: Rodney McLeod, Philadelphia