Tulsa Oilers
Launching a Pro Football Identity With Grit, Story and Style
Overview
The Ask
The Tulsa Oilers were launching a new professional football franchise and needed a creative system. From name and brand to uniforms and content, they started from scratch and wanted everything to feel bold, rooted in Tulsa, and ready for fans from day one.
The Approach
We developed a complete brand strategy, visual identity, and rollout plan for the launch of Tulsa’s newest sports team. Working from concept to execution, we created the full package: from the logo to the uniforms to in-game creative and launch content.
The design leaned into toughness, oil culture, and community pride. Everything was built to move from field to merch to screen without losing power.
Key Deliverables
- 6 logos and three uniforms
- Complete visual brand system with naming and logo system
- Typography, color palette, and iconography
- Helmet and merchandise-ready design assets
The Impact
- 84 percent ticket sellout at launch
- Over 900,000 views across platforms
- Full visual identity used across stadium, merch and media
Services
Brand Concept
Brand Identity Development
Creative Direction
Custom Typography
Logo Development
Merchandise Exploration
Uniform Design
statistics
Last time Tulsa had a pro football team
Months to Launch
Total Logos Developed
Uniforms Developed
This is incredibly exciting for our city, It’s more than just about economic development and creating an incentive for further investment in Tulsa... great sports are being played right here in Tulsa.
