Branding
Tulsa Oilers
Bringing Pro Football Back to Tulsa With a Bold New Identity
Overview
The Challenge
With professional football returning to Tulsa, the newly established Oilers franchise needed a full brand identity that honored the legacy of the name while feeling modern, energetic, and built for today’s fans.
Our Approach
We developed a complete brand system that blended tradition with a fresh, forward-looking aesthetic. Delivered on a tight timeline, our work included:
- A refreshed brand identity for the Tulsa Oilers
- A bold visual system that balanced heritage with innovation
- Uniforms and logos built to rally fans and unify the franchise
- Design that paid tribute to the past while carving out a new path
Key Deliverables
- 6 logos and 3 uniforms
- Full visual brand system
- Typography, color palette, and iconography
- Helmet and merchandise-ready design assets
The Impact
Delivered in just one month, the brand helped relaunch professional football in Tulsa with power and pride. The new look energized the community, earned praise from ownership, and positioned the Oilers as a strong, unified team from day one.
Services
statistics
12 years
12 years
Last time Tulsa had a pro football team
1
1
Months to Launch
8
8
Total Logos Developed
3
3
Uniforms Developed
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This is incredibly exciting for our city, It’s more than just about economic development and creating an incentive for further investment in Tulsa... great sports are being played right here in Tulsa.
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