The Ask
The NBPA needed a creative partner to support a wide range of programming during Summer League: from brand events and panels to parties and player-led content. They wanted a team that could move quickly, stay agile, and deliver polished assets daily.

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The Approach
On the ground, we served as the NBPA’s whole creative crew, producing, capturing, and editing content across multiple days and formats.

Our focus was speed and consistency. We covered everything from keynote speakers to casual player moments and produced daily edits for social, press, and internal teams.

• NBA Opening Night
• NBA Summer League
• Major partner events and activations
• Cultural campaigns, including Black History Month
• Collaborations with Michael Rubin and Fanatics

Across five days, we delivered over 100 pieces of content, built for real-time engagement and post-event storytelling.

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Key Deliverables

• On-site production and direction
• Multi-cam event coverage
• Interviews and highlight reels
• Social-first short-form content
• Same-day video edits
• Full recap and press-ready deliverables
• Branded content across platforms
• Photography

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The Impact

• 100+ deliverables over one week
• Over 600,000 views across NBPA channels
• Content used for press, social and partnership recaps