The Challenge:
The Knicks needed high-impact playoff content that could match the intensity of the moment and fire up fans in real time. With short timelines and high expectations, our team was tasked with delivering standout visuals that felt bold, fresh, and unmistakably New York, season after season.

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Our Approach:
Across three consecutive playoff runs, we created fast-turnaround, high-energy content that kept fans locked in. Our work included:

• 3D hype videos
• Custom illustrations
• In-game GIFs
• Animated highlight rotoscoping within 12-hour windows

We delivered content packages that channeled the electricity of Madison Square Garden, from buzzer-beaters to rival clashes.

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Key Deliverables:

• 3D video production
• Custom illustrations
• Animated GIFs
• Rotoscoped highlights
• Full VFX and audio packages

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The Impact:
2023 Highlight: A VFX-driven piece capturing the Knicks–Heat rivalry, produced from script to sound design in just 48 hours.

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2025 Highlight: A rotoscope animation turned around within 12 hours post-game pulled in over 2.6 million views, generating six times the average engagement for Knicks content.