The Ask
Sam Houston State was moving to Conference USA and kicking off its first season at the FBS level. To mark the moment, they needed a full creative campaign that could hype the team, fire up the fanbase, and make the transition feel big.

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The Approach
We developed a complete visual system and content rollout in partnership with Nine Nine Creative. Everything we made from pre-season branding to gameday content was designed to capture intensity, identity, and pride.

Our team produced a hype film and national commercial, handled live action and motion design, and created photo and graphic templates that could be used throughout the season. Every asset was built to amplify the new era and hit across digital, in-stadium, and campus touchpoints.

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Key Deliverables

• Campaign strategy and creative direction
• Launch video and national television commercial
• In-stadium entrance video
• Brand identity system
• “We Are One” messaging and rollout
• Motion graphics and short-form edits
• Photography and graphic toolkits
• Stadium visuals and locker room content
• Social media content for kickoff and beyond

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The Impact

• 1.2 million views across all platforms
• Campaign visuals adopted across team channels
• Strong fan and alumni response
• Set the creative tone for Sam Houston’s move to FBS