Sam Houston State University
Launching a New Era for Sam Houston State on the National Stage
Overview
The Challenge
Sam Houston State’s move to Conference USA called for a complete rebrand to match the magnitude of the transition. The university needed a campaign that would unify fans, alumni, and recruits—while confidently asserting its presence in a more competitive conference.
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Our Approach
In partnership with Nine Nine Creative, we developed a comprehensive campaign from the ground up. From strategy to execution, we created a bold identity and narrative that positioned the Bearkats as ready for the national spotlight:
- Built a full campaign strategy from concept to delivery
- Developed a cohesive design system to guide all brand applications
- Created the “We Are One” campaign platform to rally the university community
- Produced a national TV spot highlighting the Bearkats’ story and future
- Delivered a powerful in-stadium entrance video to energize home crowds
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Key Deliverables
- Campaign strategy and creative direction
- National television commercial
- In-stadium entrance video
- Brand identity system
- “We Are One” messaging and rollout
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The Impact
The campaign generated major buzz across campus and beyond, with over 1 million national TV spot views. It gave Sam Houston State a confident, unified brand voice as it entered Conference USA—energizing fans and establishing a new visual DNA for the Bearkats.
Services
- Branding + Identity
- Broadcast Production
- Campaign Strategy
- Content Strategy
- Creative Direction and Development
- Marketing Campaign
- Motion Post Production
- Sound Design
- Strategy
- Video Production