Branding

Sam Houston State University

Launching a New Era for Sam Houston State on the National Stage

Sam Houston University football players in locker room during video production shoot

Overview

The Challenge
Sam Houston State’s move to Conference USA called for a complete rebrand to match the magnitude of the transition. The university needed a campaign that would unify fans, alumni, and recruits—while confidently asserting its presence in a more competitive conference.

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Our Approach
In partnership with Nine Nine Creative, we developed a comprehensive campaign from the ground up. From strategy to execution, we created a bold identity and narrative that positioned the Bearkats as ready for the national spotlight:

  • Built a full campaign strategy from concept to delivery
  • Developed a cohesive design system to guide all brand applications
  • Created the “We Are One” campaign platform to rally the university community
  • Produced a national TV spot highlighting the Bearkats’ story and future
  • Delivered a powerful in-stadium entrance video to energize home crowds

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Key Deliverables

  • Campaign strategy and creative direction
  • National television commercial
  • In-stadium entrance video
  • Brand identity system
  • “We Are One” messaging and rollout

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The Impact
The campaign generated major buzz across campus and beyond, with over 1 million national TV spot views. It gave Sam Houston State a confident, unified brand voice as it entered Conference USA—energizing fans and establishing a new visual DNA for the Bearkats.

Services

  • Branding + Identity
  • Broadcast Production
  • Campaign Strategy
  • Content Strategy
  • Creative Direction and Development
  • Marketing Campaign
  • Motion Post Production
  • Sound Design
  • Strategy
  • Video Production

statistics

2 Months
2 Months

Overall Project Timeline

1 Week
1 Week

National TV Spot Timeline

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