Production

Clemson University

500,000 impressions. 126,000 views. 29,000 likes. 🥇night.

Behind The Scenes of Clemson University work for HEARTLENT Group

Overview

Trevor Lawrence is the first Clemson player in history to be selected as the #1 pick in the NFL Draft. Our partnership with Opendorse created a unique project to celebrate this momentous occasion.

‍

With the help of Jared "Gold Yeller" Jacobs and the Clemson creative team, we created a stop motion animation that was shared on Clemson Football's social media channels and generated over 500,000 impressions and a 6.2% average engagement rate, with 126,000 views and 29,000 likes. Clemson Football made this piece their first social media post when Lawrence was selected as the #1 overall pick.

Services

  • Content Strategy
  • Creative Direction
  • Motion Tracking
  • Production
  • Social Strategy
  • Sound Design
  • Stop Motion

Results

500,000+
500,000+

Impressions In 24-Hours

126,000+
126,000+

Views in 24-Hours 👀

29,000+
29,000+

Likes in 24-Hours 👍🏼

6.2%
6.2%

Average Engagement Rate

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“We knew Trevor being the #1 pick was going to be an enormous moment and we were excited to collaborate with HEARTLENT to contribute something unique and memorable to the conversation.”

Jonathan Gantt | Associate AD Creative Solutions, Clemson
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