The Ask
Clemson Football wanted a fresh way to mark a big moment: Trevor Lawrence's selection as the No. 1 pick in the NFL Draft. The team needed something different from the usual photo or highlight post, something shareable, surprising, and built for social media.

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The Approach
We recreated a whole NFL Draft experience in stop-motion using LEGO, complete with mini Trevor walking the orange carpet and taking the stage. The creative leaned into fan love for storytelling, nostalgia, and unexpected visual formats.

From idea to delivery, the entire project moved quickly and launched ahead of the draft to maximize reach.

• Collaborated with Gold Yeller on storyboarding and animation
• Designed a custom visual concept to set Clemson apart on Draft Night
• Delivered a ready-to-post asset that was Clemson Football's first share of the night

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Key Deliverables

• Stop-motion social video
• Concept, scripting, and visual direction
• Custom-built LEGO-style Clemson player
• Launch asset for real-time Draft Night use

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The Impact

• Over 500,000 video views
• 125,000+ social engagements
• 89 percent positive sentiment
• Featured by ESPN, Ad Age, SB Nation and others
• Shared organically by fans, brands and media