The Challenge
Clemson University needed a standout way to honor Trevor Lawrence being selected as the school’s first-ever #1 NFL Draft pick. With an overflow of Draft Night content across platforms, the goal was to break through the noise with something unique, creative, and unmistakably Clemson.

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Our Approach
We partnered with stop-motion artist Gold Yeller to create a playful but powerful content piece. Built entirely in stop-motion, the video recreated the emotional arc of Lawrence’s journey from Clemson star to top draft pick:

• Collaborated with Gold Yeller on storyboarding and animation
• Designed a custom visual concept to set Clemson apart on Draft Night
• Delivered a ready-to-post asset that was Clemson Football’s first share of the night

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Key Deliverables

• Stop-motion social video
• Concept, scripting, and visual direction
• Custom-built LEGO-style Clemson player
• Launch asset for real-time Draft Night use

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The Impact
The piece was covered by AdAge and generated over 500K+ impressions, 126K+ views, and 29K+ likes, with a 6.2% engagement rate—well above industry average. It became a memorable moment for the Clemson brand and a creative benchmark for future draft campaigns.