WeStreet Ice Center
From Visual Identity to Real-World Impact

Overview
The Ask
Westreet Ice Center was launching a brand-new facility and needed a whole creative system to match the scale of the space. The goal was to build a brand that felt legit on the ice, flexible across environments, and strong enough to carry through merchandise, signage, and content.
The Approach
We created a complete identity system for Westreet, including logos, mascots, team marks, and a brand and campaign to launch its in-house restaurant, Puck’s.
Our work extended from strategy to in-venue signage, illustrations, uniforms, and digital rollout. The result was a complete creative ecosystem designed to perform on every surface.
Key Deliverables
- Brand identity for Puck’s Sports Bar & Grill
- Logo system with 12+ variations
- Experiential design direction for buildout
- Uniform and apparel design
- Integrated sponsor branding (Yuengling)
- Interior and exterior signage concepts
- Campaign design for Puck’s food brand
- Social and digital marketing assets
The Impact
- 12 full brand packages delivered
- Work completed in under two months
- Visual identity featured across all Westreet assets
- Merchandise and venue branding rolled out in sync
Services
Brand Concept
Brand Identity Development
Creative Direction + Execution
Logo Development
Signage