Branding

WeStreet Ice Center

From Visual Identity to Real-World Impact

WeStreet Ice Center front of building at night sunset

Overview

The Ask
Westreet Ice Center was launching a brand-new facility and needed a whole creative system to match the scale of the space. The goal was to build a brand that felt legit on the ice, flexible across environments, and strong enough to carry through merchandise, signage, and content.

The Approach
We created a complete identity system for Westreet, including logos, mascots, team marks, and a brand and campaign to launch its in-house restaurant, Puck’s.

Our work extended from strategy to in-venue signage, illustrations, uniforms, and digital rollout. The result was a complete creative ecosystem designed to perform on every surface.

Key Deliverables

  • Brand identity for Puck’s Sports Bar & Grill
  • Logo system with 12+ variations
  • Experiential design direction for buildout
  • Uniform and apparel design
  • Integrated sponsor branding (Yuengling)
  • Interior and exterior signage concepts
  • Campaign design for Puck’s food brand
  • Social and digital marketing assets

The Impact

  • 12 full brand packages delivered
  • Work completed in under two months
  • Visual identity featured across all Westreet assets
  • Merchandise and venue branding rolled out in sync

Services

Brand Concept
Brand Identity Development
Creative Direction + Execution
Logo Development
Signage

statistics

12
12

Total Logo Versions

2-Months
2-Months

Project Timeline

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