The Ask
Westreet Ice Center was launching a brand-new facility and needed a whole creative system to match the scale of the space. The goal was to build a brand that felt legit on the ice, flexible across environments, and strong enough to carry through merchandise, signage, and content.

‍

The Approach
We created a complete identity system for Westreet, including logos, mascots, team marks, and a brand and campaign to launch its in-house restaurant, Puck’s.

Our work extended from strategy to in-venue signage, illustrations, uniforms, and digital rollout. The result was a complete creative ecosystem designed to perform on every surface.

‍

Key Deliverables

• Brand identity for Puck’s Sports Bar & Grill
• Logo system with 12+ variations
• Experiential design direction for buildout
• Uniform and apparel design
• Integrated sponsor branding (Yuengling)
• Interior and exterior signage concepts
• Campaign design for Puck’s food brand
• Social and digital marketing assets

‍

The Impact

• 12 full brand packages delivered
• Work completed in under two months
• Visual identity featured across all Westreet assets
• Merchandise and venue branding rolled out in sync