Branding

Premier Hockey Federation

We played every position as Agency of Record for this groundbreaking league ๐Ÿ’

2022 Isobel Cup motion

Overview

As the Premier Hockey Federation's Agency of Record before being acquired by PWHL, we were responsible for all creative strategy, execution, and production aspects of the day-to-day content, and the league's major events, including the All-Star games, Isobel Cup Championship, league awards, and free agency.

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This includes designing and producing the jerseys and merchandise for these events, as well as creating ESPN broadcast creative for all games, and the social graphics that promote and recap them.

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Additionally, we launched the 7th and final expansion franchise, Montreal Force, ensuring that they had a strong brand identity and could integrate seamlessly into the league.

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Services

  • Animation
  • Branding + Identity
  • Broadcast Production
  • Content Strategy
  • Creative Direction and Development
  • Marketing Campaigns
  • Merchandise Development
  • Motion Post Production
  • Promotional Materials
  • Sound Design
  • Strategy
  • Uniform Design
  • Video Production

Results

600+
600+

Total In-Season Creative Assets Developed

100+
100+

Total In-Season Videos Developed

9
9

Jerseys Developed

1
1

Teams Launched

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โ€œHeartlent Group has the unique ability to bring our creative visions to life, and is the ideal partner to help us showcase the passion of our players, teams, and league...โ€

Reagan Carey | Commissioner, Premier Hockey Federation
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