The Ask
‍The Premier Hockey Federation needed a creative partner to support the full scope of its 2022–2023 season. That included brand storytelling, game-day creative, social campaigns, motion graphics, and postseason coverage. Everything had to feel premium, cohesive, and built to grow the league’s reach.

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The Approach
We worked as the Agency of Record for the PHF. From preseason hype through championship weekend, our team produced everything from broadcast graphics to social media content and merch-ready designs.

We helped shape the league's new voice, building systems that brought consistency to every team and created visual energy around every major moment.

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Key Deliverables

• Season campaign identity
• End-to-end strategy and execution across platforms
• Complete rebrand and expansion of franchise identity systems
• Jersey design, event creative, and digital campaigns
• Championship and Playoff branding
• Event signage and arena design
• Editorial design for printed and digital materials
• Uniform design and locker room visuals

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The Impact

• 780,000+ views across PHF channels
• 14 campaigns delivered in six months
• Development of national commercial
• Creative featured in ESPN broadcasts
• Designed the visual system used in PHF awards, playoffs, and league-wide rebrand
• Helped set a new creative standard for the league and elevated fan engagement across platforms
• Directly supported the momentum behind the historic PWHPA–PHF merger