The Ask
Front Office Sports and Upper Deck looked to create a branded content series that brought sports nostalgia to life. The ask was to handle end-to-end production for a multi-episode digital experience featuring athletes, collectibles and stories fans actually care about.

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The Approach
We led production across multiple shoots and locations. Each episode was designed to mix storytelling, live reaction and digital polish in a format built for collectors and fans.

Our team handled planning, direction, capture and post, delivering original content that showcased sports legends alongside real-time product drops, signature moments and surprise cameos.

• Episode 1: NHL #1 Draft Pick Connor Bedard shared his influences, mentors, and hockey roots
• Episode 2: Olympic legend Kerri Walsh Jennings reflected on family traditions and her evolution as an athlete
• Episode 3: NBA Champion Anthony Davis looked back on pivotal moments in his basketball journey

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Key Deliverables

• End-to-end multi-cam video production
• Episode scripting and creative direction
• Custom 3D
• Athlete interviews and live reactions
• Motion graphics and overlays
• Long-form edits and short-form cuts
• Promo clips for brand and talent use

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The Impact
The Athlete Archives series delivered a fresh take on sports storytelling. With standout visuals and emotional depth, each episode bridged past and present—building deeper fan connection and expanding reach across digital and social channels.