The Challenge
Front Office Sports and Upper Deck set out to create a branded series that honored sports nostalgia while spotlighting the personal journeys of world-class athletes. Our challenge was to build a storytelling format that felt premium, authentic, and emotionally resonant across multiple sports and personalities.

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Our Approach
We led the full creative and production process for the Athlete Archives series, handling everything from concept and scripting to live-action shoots, 3D design, and post. Each episode was shaped around a unique narrative, pairing athlete reflections with stylized visuals:

• Episode 1: NHL #1 Draft Pick Connor Bedard shared his influences, mentors, and hockey roots
• Episode 2: Olympic legend Kerri Walsh Jennings reflected on family traditions and her evolution as an athlete
• Episode 3: NBA Champion Anthony Davis looked back on pivotal moments in his basketball journey

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Key Deliverables

• End-to-end video production
• Episode scripting and creative direction
• Custom 3D and motion graphics
• Multi-platform visual assets

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The Impact
The Athlete Archives series delivered a fresh take on sports storytelling. With standout visuals and emotional depth, each episode bridged past and present—building deeper fan connection and expanding reach across digital and social channels.