The Ask
ESPN needed creative support for a series of UFC events that required custom graphics and show visuals. The content had to hit hard, feel true to the fight world, and translate across broadcast, in-venue, and social.

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The Approach
Over multiple years and projects, we worked closely with ESPN’s production and design teams to create high-energy visuals that matched the size of the moment. From promo kits to stage graphics, our team delivered custom art, motion, and design that kept UFC’s visuals fresh, aggressive, and high-impact.

We handled illustration, animation, typography, sound, and motion; often building entire visual packages from scratch to support each major UFC event.

• 2024: Created promotional video assets for the GOAT heavyweight showdown between Jon Jones and Stipe Miocic
• 2023: Delivered a 3D-driven motion piece for Jon Jones’ return at UFC 285
• 2022: Produced key art and fight previews for UFC 282 and ESPN’s coverage of UFC 272, including winner graphics and illustrations

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Key Deliverables

• 3D design and motion graphics
• Event promos for broadcast and digital
• Custom fighter illustrations
• Typography and sound design
• Winner and fight outcome assets

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The Impact

• 880,000+ views on key video assets
• 2.8 million+ impressions across ESPN MMA
• Visuals featured in live UFC broadcasts, weigh-ins and event promotions
• Creative used across ESPN digital and social platforms