The Challenge
ESPN needed promotional content that could match the intensity and unpredictability of the UFC’s biggest events. From fight previews to post-win graphics, each piece had to capture energy, drive hype, and be ready to flex across UFC and ESPN channels—fast.

‍

Our Approach
Over the past three years, we’ve partnered with ESPN to deliver campaign work for four major UFC events. From fight-night promos to outcome-specific assets, our team built everything with impact in mind. We used a toolkit of 3D animation, motion graphics, original sound, and illustration to elevate each fight story:

• 2024: Created promotional video assets for the GOAT heavyweight showdown between Jon Jones and Stipe Miocic
• 2023: Delivered a 3D-driven motion piece for Jon Jones’ return at UFC 285
• 2022: Produced key art and fight previews for UFC 282 and ESPN’s coverage of UFC 272, including winner graphics and illustrations

‍

Key Deliverables

• 3D design and motion graphics
• Event promos for broadcast and digital
• Custom fighter illustrations
• Typography and sound design
• Winner and fight outcome assets

‍

The Impact
Our work helped build momentum for some of the UFC’s most-watched fights. With over 1.8 million total views across ESPN and UFC platforms, the campaigns amplified event awareness, energized fans, and delivered scroll-stopping visuals from pre-fight to post-fight.