The Ask
Soft Scrub and Whistle Sports briefed our team to develop a 30-second commercial spot featuring Olympic gold medalist Shawn Johnson and former NFL player Andrew East.

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The Approach
Script and build content to showcase Shawn and Andrew's unique and fun relationship while tying into Soft Scrub's product offerings.

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Key Deliverables

• 30/15/6-second commercial spots
• Vertical, social cuts for Soft Scrub and Whistle Sports
• On-site production and post
• Talent and partner alignment for delivery

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The Impact
The campaign’s content ecosystem—spanning broadcast-ready spots and vertical social cuts—delivered 3.1M impressions, 2.4x higher retention on short-form edits, and a 34% increase in top-of-funnel awareness. Streamlined production and aligned talent partnerships ensured consistent messaging.

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