The Ask
Cheetos celebrated 75 years of flavor, style, and cultural impact with a one-night event in New York City. They needed a content team to capture the whole experience in real time and deliver premium assets the same night.

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The Approach
In partnership with Boom Ventures and Ketchum, we covered The Mark of Mischief, a fully branded, immersive space filled with talent, media, and moments worth catching.

Our crew moved fast across every corner of the activation, from performances to interviews to influencer arrivals. We captured content on the fly, edited in real time, and delivered high-quality visuals that matched the room's energy.

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Key Deliverables

• Event video production
• Runway capture
• On-site edit hub
• Same-day edit delivery
• Content support for social and PR

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The Impact
The finished content was bold, stylish and built to share fast. Within five hours, social edits were delivered. Within 14 hours, the full recap was live. The content amplified the brand’s presence at a key cultural moment and extended the Cheetos legacy with one of its highest-impact events to date.