The Challenge
Frito-Lay wanted to commemorate 75 years of Cheetos with a pop culture-driven event that blended nostalgia, fashion, and brand personality. The challenge was to capture the energy of the event and deliver a polished final video within a single-day turnaround, during the chaos of New York Fashion Week.

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Our Approach
In partnership with Boom Ventures and Ketchum, we covered The Mark of Mischief, a high-profile birthday bash hosted by Chester Cheetah himself. The celebration featured a custom runway show spanning seven decades of orange-fueled fashion and a surprise reveal from Milk Bar’s Christina Tosi, a Cheetos-themed cake designed just for the occasion. Our crew filmed, edited, and delivered the hero video in just 14 hours, with the first cut due only 5 hours after doors opened.

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Key Deliverables

• Event video production
• Runway capture
• Same-day edit delivery
• Content support for social and PR

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The Impact
The final event video was fast, stylish, and built to make a mark. With fashion, food, and fandom coming together under one orange roof, the content highlighted Cheetos’ lasting cultural footprint and extended the brand’s visibility during one of the biggest media weeks of the year.