75 years captured in 14 hours ⏱️

Model from Cheetos 75th Birthday Fashion Show with a bag of Cheetos


"Cheetos 75th: The Mark of Mischief" was a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture, and we covered it all in collaboration with Boom Ventures and Ketchum PR for client Frito Lay. 75 years, a moment that matters.

To commemorate the milestone and help jumpstart fashion’s biggest week with a playful mischievousness, party-host Chester Cheetah surprised Cheetos fans and VIP party guests with a runway collection showcasing his orange, black and fiery influence over seven decades.

Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar who revealed a new, exclusive Cheetos cake to mark the diamond birthday.


  • Content Strategy
  • Creative Direction
  • Photography
  • Video Production


5 Hours
5 Hours

Start of Event to First Edit Due

14 Hours
14 Hours

Project Complete In

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