The Challenge
The NHL needed to produce a large volume of polished, player-focused video content—fast. The goal was to create a content series that celebrated player personality, supported key media partners like ESPN and Turner, and brought league stories to life off the ice.

‍

Our Approach
We produced and edited 46 high-quality videos over just three weeks, each tailored to elevate player stories and media partner visibility:

• Captured candid, off-ice conversations with NHL players
• Filmed gameplay elements and network-specific segments
• Delivered content built for use across digital, broadcast, and social
• Maintained consistency while highlighting individual voices

‍

Key Deliverables

• 46 custom player videos
• Editorial and production support
• On-brand motion graphics and sound design
• Network-branded video assets

‍

The Impact
The campaign earned over 1 million views and gave fans a deeper look into the personalities behind the helmets. It showed how speed and storytelling can go hand-in-hand—resulting in a polished series that served both the NHL and its media partners.