The Ask
The NBPA tapped our team to rebrand its prestigious Top 100 High School Basketball Camp. With a legacy of producing more than 300 NBA alumni, the camp needed a refreshed identity that captured its status as the premier development experience for elite players while also communicating its mission of leadership, education, and life skills beyond basketball.

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The Approach
We developed a modernized visual identity anchored in bold design, strong typography, and versatile creative elements. Our team produced a full style guide, introduced updated fonts, and designed new court, uniform, and event visuals. To support year-round engagement, we built scalable print and social templates, ensuring consistency across all platforms and touchpoints while staying true to the NBPA’s brand values.

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Key Deliverables

• Complete rebrand of the NBPA Top 100 Camp
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• Comprehensive style guide and typography system
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• New brand designs for courts and uniforms
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• Merchandise, event and marketing design elements
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• Social and print design templates
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The Impact
The refreshed branding elevated the Top 100 Camp into a forward-looking platform that matches the caliber of its athletes and alumni. The new identity provides the NBPA with a consistent, modern toolkit to inspire young players, engage families, and showcase the camp’s role as the benchmark for both basketball and personal development.

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