The Challenge
With Joel Embiid in the running for MVP, Under Armour needed a content piece that could celebrate his historic season and connect emotionally with fans—fast. The content had to be visually striking, strategically timed, and shareable across social platforms.

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Our Approach
We developed a one-of-a-kind visual campaign that combined bold illustration, custom typography, and animated storytelling to highlight Embiid’s achievements:

• Crafted a narrative arc capturing key milestones of his MVP-caliber season
• Designed custom illustrations and animated elements tailored for social
• Integrated stats, accolades, and signature moments in dynamic visuals
• Built the piece to move fast, look premium, and land impact

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Key Deliverables

• Illustrated content series
• Custom typography and animation
• Social-ready visuals for rapid engagement
• Campaign concept and execution

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The Impact
The campaign earned over 100K views in the first 24 hours and became a fan-favorite celebration of Embiid’s dominance. It delivered on hype and emotion—solidifying Under Armour’s connection to one of the game’s biggest stars with a unique creative approach.