New York Red Bulls
Building a Brand That Matches the Energy on the Pitch
Overview
The Ask
The Red Bulls needed a creative partner to capture the energy of their fan base and matchday experience. The content had to be fast, flexible, and bold, something that could build hype, serve as brand assets, and perform across social all season long.
The Approach
We worked as an embedded partner during the 2023 season, delivering creative direction, live content, and campaign visuals that could evolve weekly. Our work blended real-time photography, motion, design, and social delivery to keep fans engaged and the visuals fresh.
Each home match became its campaign moment, tied together through custom creative that amplified Red Bull Arena’s unique vibe.
Key Deliverables
- Full motion graphics package
- Content templates for social, broadcast, and in-stadium use
- Visual identity guidelines and tone-of-voice system
- Hype content, matchday visuals, and campaign-ready assets
The Impact
- 17 custom campaigns delivered
- Full-season engagement across Red Bulls social
- Matchday visuals adopted in-stadium and online
- Helped drive a Gold ADDY win for campaign excellence
Services
Content Strategy
Creative Direction
Graphic Design
Music and Sound Design
Photography
Post Production and Editing
Social Strategy
Video Production
statistics
Fan Stories Told
Production Days
Schedule Release Easter Eggs
People Who Thought The Schedule Release Were NFTs
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