The Challenge
The New York Red Bulls needed a fresh, fan-forward content strategy that matched the club’s identity—high-energy, unapologetic, and rooted in New York. The goal was to create a visual language and content system that engaged diehards while also appealing to new fans.

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Our Approach
We developed a unified creative framework that captured the team’s voice and evolved its brand presence across digital and stadium experiences. Our work included:

• Content strategy aligned with club culture and matchday emotion
• A modular motion graphics system for pre-match, in-game, and post-game content
• Custom visuals and hype content featuring players, fans, and city energy
• Video templates that gave internal teams flexibility without sacrificing brand tone

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Key Deliverables

• Full motion graphics package
• Content templates for social, broadcast, and in-stadium use
• Visual identity guidelines and tone-of-voice system
• Hype content, matchday visuals, and campaign-ready assets

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The Impact
The creative system helped the Red Bulls own their voice across platforms and sharpen engagement across key fan touchpoints. Content consistency improved, internal teams moved faster, and the club's digital presence finally matched the intensity on the field.