The Challenge
Rock the Vote needed to engage young voters ahead of a high-stakes election cycle. The challenge was to build a creative campaign that resonated with Gen Z, moved fast across platforms, and empowered people to show up and take action.

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Our Approach
We developed a bold, expressive campaign system built for reach and relevance. Working under a tight six-week timeline, our team:

• Created a complete campaign identity from scratch
• Produced more than 400 assets across static, motion, merch, and OOH
• Designed a flexible visual toolkit for over 15 partner orgs and artist collabs
• Centered the messaging around power, voice, and community activation

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Key Deliverables

• Full campaign branding and style system
• 400+ creative assets for social, digital, print, merch, and events
• Animated and static templates for partners
• Visual direction for artist and influencer integrations

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The Impact
The campaign generated more than 5 million impressions across social. With assets used in over 30 coordinated partner campaigns, it helped fuel a surge in first-time voter registration and positioned Rock the Vote as a cultural driver of civic action.