Rock The Vote
85,000 engagements in 6 weeks 🔥
We were proud to lead the creative efforts for the Rock The Vote 2020 campaigns Hoopers Vote and Kickoff The Vote, which have been recognized with 18 awards. Hoopers Vote aimed to engage and empower the basketball community to take action during the 2020 election, both on and off the court. Kickoff The Vote used Week 8 of the NFL season to drive action during the crucial final days leading up to Election Day.
We designed over 400 custom digital content pieces featuring current and former basketball athletes, celebrities, influencers, and current NFL players. Additionally, we released a series of Instagram filters for the final voter push, including filters for Duke University, all WNBA teams, and the Kickoff The Vote campaign.
The combined efforts of Hoopers Vote and Kickoff The Vote garnered over 85,000 engagements and a 4.2% engagement rate without any paid media during the 6-week campaign. It has since won 18 industry awards.
The WNBA players truly supported the campaign, sharing the artwork on their social media and supporting the mission behind Hoopers Vote.
In 2022, we expanded Hoopers Vote to the blockchain world by creating a digital collectible collection based on our award-winning artwork. The collection was licensed through the WNBPA, with over 50% of each sale going to the WNBPA and Rock the Vote. This was the first NFT campaign for the WNBPA and Rock The Vote. The Commissioners Cup and Finals Collection were sold in partnership with Parity, and both collections had the highest sales of any similar campaign Parity has launched.
- Blockchain Strategy
- Branding and Identity
- Content Strategy
- Creative Direction
- Digital Collectibles