The Challenge
The New York Jets needed a high-impact campaign to kick off the 2024–2025 NFL season and energize the fan base ahead of Monday Night Football. The team wanted an all-new event, brand identity, and a limited-edition merch launch that could drive buzz and move product—fast.

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Our Approach
We partnered with the Jets for Green and White Day, a full-day celebration featuring radio giveaways, VIP sweepstakes, and the Empire State Building lit in Jets green. In just three weeks, we:

• Built the event identity and visual branding
• Designed a six-piece limited-edition merch line in collaboration with Starter
• Positioned the release with NFL stars including Bart Scott and Aaron Rodgers

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Key Deliverables

• Full event branding and identity
• Limited-edition merch design
• Campaign creative across social and physical spaces
• Event visuals and launch support

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The Impact
The merch drop sold through 85% of inventory in just 5 hours. Social reactions were immediate and overwhelmingly positive, with fans praising the design and demanding more. The campaign launched the season with energy, style, and a standout activation that set the tone for the year.