CBS Sports
Illustrating the Biggest Moments in Modern Sports History
Overview
The Challenge
CBS Sports needed a creative partner who could quickly turn around visually iconic, narrative-driven artwork that captured the emotion and storylines of major sports moments across the NFL, NBA, and MLB. Each execution had to resonate with fans, perform on social, and stay authentic to the sport.
Our Approach
Over a three-year partnership, we’ve delivered custom illustrations and animations for some of the most high-profile events in sports. Working with short timelines and tight coordination, our team produced creative that defined the moment visually and emotionally:
- NFL: Launched the 2022–2023 season with a unified one-line illustration connecting all 32 teams; developed creative for both AFC and NFC Championship wins
- MLB: Captured Aaron Judge’s historic 62nd home run with artwork placing him among legends Roger Maris and Babe Ruth
- NBA: Delivered championship celebration art for three straight Finals
- 2022: Steph Curry channels MJ
- 2023: Nikola Jokić secures his legacy
- 2024: Celtics capture their 18th title
Key Deliverables
- Custom sports illustrations
- Animation and motion-ready assets
- Championship and milestone creative
- Turnaround in as fast as 3 days
The Impact
The CBS Sports partnership has generated over 350,000 Views across channels, with consistently high fan engagement. The work continues to set a visual standard for sports moments—bold, emotional, and shareable.
Services
- Animation
- Creative Direction
- Content Strategy
- Illustration