The Ask
CBS Sports needed a creative partner who could quickly turn around culturally bold, narrative-driven artwork that stood out from the noise. Major storylines in sports were unfolding fast, and CBS wanted illustration-led content that hit timelines hard, performed on social, and stayed accurate to the spirit of the game.

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The Approach
Over a three-year partnership, we’ve delivered powerful takes on some of the year’s most defining sports moments. From NBA rivalries to baseball milestones, our team created dozens of original illustrations that were visually unique and emotionally direct.

All artwork was delivered within days, stylized for social, and supported with motion assets and layouts across CBS Sports channels for flexible use.

• NFL: Launched the 2022–2023 season with a unified one-line illustration connecting all 32 teams; developed creative for both AFC and NFC Championship wins
• MLB: Captured Aaron Judge’s historic 62nd home run with artwork placing him among legends Roger Maris and Babe Ruth
• NBA: Delivered championship celebration art for three straight Finals
  • 2022: Steph Curry channels MJ
  • 2023: Nikola Jokić secures his legacy
  • 2024: Celtics capture their 18th title

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Key Deliverables

• Custom sports illustrations
• Animation and motion-ready assets
• Championship and milestone creative
• Turnaround in as fast as 3 days‍3

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The Impact

• 350,000+ views across platforms
• Work shared across CBS and affiliate social
• Three-day average turnaround time
• High praise from the editorial team and continued collaboration on new content