The Ask
AKQA and Nike needed a cohesive campaign that told a unified story across multiple remote shoots with limited time and no in-person overlap. The challenge was to make it feel emotionally seamless, high-quality, and rooted in identity.

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The Approach
We developed a production strategy focused on cohesion, clarity, and cultural depth. Our team handled video direction, editing, motion graphics, and campaign strategy for athlete-driven content filmed in separate locations.

Each story was built around personal voice and heritage, delivered with a consistent visual and emotional tone across every piece.

The featured talent included standout Native athletes like Lyle Thompson, Madison Hammond, Lauren Schad, and Kyrie Irving, each sharing their story through the lens of heritage, sport, and identity.

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Key Deliverables

• Remote short-form video content
• Branded motion graphics system
• Campaign storytelling structure
• Social-first campaign content

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The Impact

• Six athlete-driven videos produced
• Multiple creative teams aligned across locations
• Personal storytelling that resonated with cultural relevance
• Campaign cited for authenticity and visual consistency