AKQA + Nike

Connection and discussions so important, even COVID couldn't stop it from happening. Telling compelling athlete stories through remote video production.

Lauren Schad AKQA Nike


This remote production work for the Nike N7 Collection is a collaboration with AKQA featuring athletes Lyle Thompson, Madison Hammond, Lauren Schad, and Kyrie Irving.

These athletes come from various Indigenous communities, and their ancestral artwork and regalia inspire the collection. The collection honors and embodies Indigenous traditions and crafts and aims to promote healthy living in Native American and Indigenous communities through the N7 Fund. Since its creation in 2009, the Nike N7 Fund has provided over $8 million in grants to support these communities.

With our athlete and content experience, we were specifically brought in to produce and develop the content despite the recording conversations conducted remotely. Our creative approach and use of motion graphics seamlessly brought both athletes together in these social-first short-form content episodes that were part of the overall campaign.


  • Content Strategy
  • Creative Design
  • Motion Graphics
  • Scripting and Discussion Guide Development
  • Video Production



Videos Produced


Times We Got Emotional Hearing Their Stories

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