The Challenge
James Harden and Adidas set out to make a real difference in Port-au-Prince, Haiti—not just through philanthropy, but by creating a lasting space that fused basketball, creativity, and culture. The goal was to build something tangible that left a mark and brought joy to the next generation.

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Our Approach
We partnered with Haitian artist OliGa and the Harden-led Impact13 Foundation to design and launch a custom basketball court in the heart of Port-au-Prince. The court featured vibrant, purpose-driven artwork that reflected the community and Harden’s global impact. Our creative role included:

• Artistic direction and visual concept for the court
• Partnership coordination with OliGa and Adidas
• Strategic storytelling around the court’s unveiling

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Key Deliverables

• Custom court design
• Visual branding and creative direction
• Event visuals and promotional assets

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The Impact
Over 300 children received hygiene supplies and apparel from the Impact13 Foundation. The court became both a symbol of hope and a functioning space for play and community. Covered by Yahoo Sports and praised across media, the activation blended sport, style, and purpose—and left a lasting impact far beyond the paint.

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_{Thank You + Credit:
adidas, Art of Sport, Brooklyn Nets, Carel Pedre, Fondation Barbancourt, GoPuff, Impact13 Foundation, James Harden, Olivier A. Ganthier, Yahoo Sports}